The Collective Tub4Grub Campaign
While working at Mad River, The Collective challenged us to come up with a social film to support their new Tub4Grub campaign which was to run all through November, December and January. The concept being you can reuse the tub for other items, peel off the label, write a nice message, and then deliver this tub of kindness to someone that deserves it. The campaign generated enough of a buzz for a donation of £20,000 to Action Against Hunger.
Agency: Mad River Client: The Collective Dairy Role: Concepts, storyboards, art direction and editing
