Soil Association BOOM Awards

Whilst working at Mad River, The Soil Association set a creative brief for their upcoming BOOM Awards. Our task was to create a bespoke set of interchangeable letters that make up the word BOOM. Following the art direction from colleagues at Mad River, I was set the challenge of photographing and photo manipulating the food items into letters to match the logo mark.

Agency: Mad River  Client: The Soil Association  Role: Photography and retouching
Letter creations shown in use in this highlight film from the BOOM Awards 2016 

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